Privacy Policy

Genova Diagnostics Web Site Privacy Policy

Genova Diagnostics Inc. is committed to protecting the privacy of your personal and health information while providing valuable and timely education to the medical community and the general public about how to achieve optimal health and well being.

Genova Diagnostics Inc. is the sole owner of the information collected on this site. We will not sell, share or rent this information to others in ways different from what is disclosed in this statement. This site contains links to other sites: Genova Diagnostics Inc. is not responsible for the privacy practices or the content of such websites.

Personal Information Genova Collects

In order to access specific areas of the website, you may be required to give contact information such as your email address, as well as other personal information. We also may require that you establish a user name and password. We may collect information that you voluntarily provide to us through questionnaires or surveys.

In order to provide better service, Genova Diagnostics Inc. may use an internet tool called a "cookie." A cookie is a piece of data stored on your computer's hard drive. We may use cookies to tell us that you have visited our site before and retrieve certain information previously provided by you. We may also use cookies to keep track of information about your current site visit that will be discarded as soon as you close your web browser. This allows us to make navigation through our site simpler for our visitors, and compile statistics that we can use to improve our site. Usage of a cookie is in no way linked to any personally identifiable information while on our site.

How Genova Uses Your Information

Genova Diagnostics Inc. may use your personal information to provide you with the services or products that you request, to respond to your questions about our services, billing or use of our website, or to evaluate our services and products and to conduct customer surveys. With your consent, Genova Diagnostics Inc. may use your information to send additional information that may be of interest to you. Genova Diagnostics Inc. may send email to any address we obtain, once, to obtain this consent. You may elect at any time to discontinue receiving any promotional emails and materials at any time.


When you submit sensitive information via the website, your information is protected both online and off- line. Any website area where patient or customer information is displayed is secured by encryption-protected passwords, and transmission of sensitive information is protected using SSL encryption.

Your personal information is also restricted in our workplace. Only Genova Diagnostics Inc. employees who need the information to perform a specific task have access to personally identifiable information. Our employees are trained on our security and privacy practices, and our servers that contain personally identifiable information are kept in a secure environment.

Notification of Changes

Genova Diagnostics Inc. will change and update this policy whenever needed, so please check the policy often. We will identify that the policy has changed by changing the effective date at the bottom of this page. If at any point Genova Diagnostics Inc. decides to use personally identifiable information in a manner different from that stated at the time it was collected, we will notify users via an email. Users will have a choice as to whether or not we use their information in a different manner.

Genova Diagnostics Notice of Privacy Practices


II. Genova Diagnostics is legally required to safeguard your protected health information (PHI). PHI includes information that can be used to identify you that Genova Diagnostics has created or received about your past, present, or future health or condition, the provision of healthcare to you, or the payment of this healthcare. We recognize the importance of PHI and take all steps appropriate and necessary to maintain the privacy of your PHI.

Genova Diagnostics is required by law to maintain the privacy of PHI and provide you with notice of our legal duties and privacy practices with respect to PHI. This document describes how Genova Diagnostics uses and discloses your PHI.

Genova Diagnostics reserves the right to change the terms of this notice and our privacy policies at any time, which will apply to the PHI we already have. Before any changes are made to our policies, we will promptly change this notice. You may print this for your records or request a copy of this notice from the contact person in section V.

III. How we may use and disclose your PHI.
It is our policy to use or disclose PHI only as permitted by law as follows:

  • To carry out treatment. (Example: test results made available to the authorizing healthcare provider)
  • To obtain payment for treatment. (Example: Filing insurance, billing for services)
  • For healthcare operations. We may disclose your PHI in order to operate this lab and evaluate the quality of our testing in compliance with laws and regulations that affect us.

Use or Disclosure In Accordance With an Authorization
Genova Diagnostics may use and disclose your PHI for purposes other than treatment, payment, or health care operations only with your written authorization which you may revoke at any time. The following section details specific uses and disclosures where consent or authorization is unnecessary:

Use or Disclosure Where Consent or Authorization is Unnecessary
Genova Diagnostics may use or disclose your health information; to the extent you have been notified in advance and had the opportunity to object in whole or in part, under the following circumstances:

  • To notify family, friends, or other individuals involved with your care or in the payment for your health care.
  • In an emergency where the opportunity to object is not practical due to emergency circumstances or your incapacity; consent may be obtained retroactively.
  • To an entity authorized to assist in disaster relief efforts.
  • As required by federal, state, or local law.
  • To a public health authority to carry out public health activities.
  • To a government authority, under certain circumstances, in the event we reasonably believe you are a victim of abuse, neglect, or domestic violence.
  • To a health oversight agency to conduct health oversight activities such as audits, civil, administrative or criminal investigations, inspections, licensure or disciplinary actions.
  • To carry out judicial or administrative proceedings.
  • To a medical examiner to identify a decedent or determine cause of death.
  • For the purpose of conducting medical research.
  • To comply with worker’s compensation laws.

IV. What Rights You Have Regarding Your PHI
Genova Diagnostics is committed to protecting your individual rights as they relate to your PHI.

  • You have the right to authorize uses and disclosures of your PHI, and can request restrictions on future uses and disclosures of your PHI. We reserve the right to refuse to grant specific restrictions but, if we agree, will be bound by such restrictions. You may not limit the uses and disclosures that we are legally required or allowed to make.
  • You have the right to receive communications in an alternative manner or at an alternative location - i.e. an alternative address or communications sent electronically.
  • You have the right to access, inspect, and obtain copies of your own PHI unless otherwise prohibited by law.
  • You have the right to request access to your laboratory results. You may do this by contacting Customer Service, who will direct you to the Genova Diagnostics electronic access page for patients.
  • You have the right to request that your PHI be amended.
  • You have the right to receive an accounting of all disclosures made in accordance with an authorization.
  • You have the right to request or print a copy of this Notice of Privacy Practices.

V. How To Complain About Our Privacy Practices
If you believe we may have violated your privacy rights, you may file a complaint with our Compliance Officer or a Quality Manager at Genova Diagnostics. Please contact:

Earlene Clark, Compliance Officer
63 Zillicoa Street
Asheville, NC 28801

Denise Bosket
Office of Quality
63 Zillicoa Street
Asheville, NC 28801

For further action, you may contact The U.S. Department of Health and Human Services. Genova Diagnostics will take no retaliatory action against you if you file a complaint about our privacy practices.

VI. Effective Date of Original Notice: 04/14/2003
Updated 10/16/2017