Genova Diagnostics
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Labs Patients Demand

Sept. 24, 2025


Overview

Watch Dr. Brandy Zachary as she explores how lab testing can improve patient retention, increase referrals, and support revenue growth - without adding complexity or feeling "salesy."

Learning Objectives
  • Get patients asking for labs instead of hesitating
  • Use lab testing to support long-term care plans
  • Improve retention, compliance, and referrals
  • Build a more profitable practice